- US shipments of smartphones are 24% down compared to Q2 2022.
- Android shipments dropped 38% while iPhone only fell 6% YoY.
- Apple’s share of the market increased due to strong promotions.
- Foldable smartphone market reached important milestones in Q2 2023.
The US smartphone market is continuing its decline, with Counterpoint Research reporting a 24% decrease in shipments compared to Q2 2022. Android shipments dropped 38% while Apple’s iPhone only fell 6% YoY, increasing Apple’s share of the market due to strong promotions. Additionally, the foldable smartphone market reached important milestones this quarter, with Motorola and Google launching their first foldable devices in the US. Samsung has now launched the next generations of its Galaxy Z Flip and Z Fold devices, and Counterpoint believes this could lead to “foldable shipments [reaching] their highest level ever in the US in Q3 2023”.
