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Smartphone Market Showing Signs of Recovery

  • Worldwide smartphone market shipments declined 10% in the second quarter according to the latest research by Canalys.
  • Apple and Samsung maintained their top two positions in the market.
  • The decline in the global smartphone market has narrowed, helped by an industry-wide inventory reduction.

The worldwide smartphone market experienced a 10% drop in shipments, totaling 258.2 million units in the second quarter, according to the latest research by Canalys. That figure indicates a slowdown in the market’s rate of decline, as a previous report from April showed a drop to 269.8 million units. Samsung maintained its leadership position by shipping 53 million units, while Apple followed closely, securing the second spot with 43 million units shipped, accounting for a 17% market share. Xiaomi ranked third with 33.2 million units, and OPPO, including the OnePlus brand, held its fourth position with a 10% market share and 25.2 million units.

Transsion Group, which encompasses brands like Tecno, Infinix, and iTel, debuted in the top five, shipping 22.7 million units and witnessing a 22% annual growth. According to Amber Liu, Analyst at Canalys, Samsung has seen its lowest Q2 performance since 2013, and has clearly demonstrated its ambition to compete with Apple in the luxury market.

Looking ahead, Liu anticipates a moderate decline in the global smartphone market for 2023. With their agility and openness to new market opportunities, she believes that emerging vendors will play a pivotal role in shaping the industry’s future.

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