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Apple’s Vision Pro: A Glimpse Into the Future

  • Apple’s Vision Pro Spatial Computer is an expensive and unprecedented device
  • It is unlikely to match the success of previous Apple products in the short-term
  • However, this device is a glimpse into the future of computing

Apple’s Vision Pro Spatial Computer is a revolutionary device that is not likely to match the success of Apple’s previous products anytime soon. Starting at $3,499, the mixed reality headset is more expensive than a new 15-inch MacBook Air. And the difficulty of manufacturing the Vision Pro and Apple’s slow rollout, including in-store appointments for purchases, will make this device a tough sell.

Bloomberg’s Mark Gurman reviews the early sales of Apple’s various brand-new devices that preceded the Vision Pro. From the iPod to the iPhone to the iPad and Apple Watch, these products have all had hugely successful launches. For example, the iPod was responsible for 40% of Apple’s annual revenue when the iPhone launched in 2007, or about $8 billion annually.

Gurman estimates that Vision Pro could bring about $1.5 billion in the first year. That’s if Apple sells about 400,000 units for an average price of around $3,700. While these figures will constitute a “flop” for Apple, this is the wrong take. The Vision Pro needs to go on sale now and be in the hands of users and developers as fast as possible. This device will not only open the doors to the future of computing, but also help Apple refine the hardware, with the hope of making a headset resembling a pair of regular glasses. Those who get in early will have an early sit at the table and get to experience the future of computing from the ground up.

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