- Apple is considering raising the price of the iPhone 15 Pro and iPhone 15 Pro Max.
- The iPhone 14 Pro currently starts at $999 and the iPhone 14 Pro Max starts at $1,099.
- Apple expects to ship around 85 million iPhone 15 units this calendar year.
- A price bump for the Pro models suggests resilient consumer demand.
Apple is reportedly planning to increase the price of the upcoming iPhone 15 Pro and iPhone 15 Pro Max models. According to a new report from Bloomberg, the iPhone 14 Pro currently starts at $999 and the iPhone 14 Pro Max starts at $1,099. The price of the lower-end iPhone 15 and iPhone 15 Plus models would remain the same.
Apple expects to ship around 85 million iPhone 15 units this calendar year, the same number of units as the iPhone 14. This steady unit sales combined with a price jump for the Pro models will see overall iPhone revenue increase. A price bump for the Pro models also suggests resilient consumer demand, as Apple CEO Tim Cook previously suggested customers are willing to spend to get the best iPhone possible.
The iPhone 15 Pro models will feature a USB-C port instead of the Lightning connector, a titanium chassis, and latest-generation A17 chip. Additionally, the iPhone 15 Pro Max is expected to feature a new periscope lens on the rear camera module for increased optical zoom range. Apple will officially announce the iPhone 15 lineup at a media event this fall, likely in September as is tradition.
