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Apple’s Growing Market Share in South Korea

  • Apple is slowly gaining market share in South Korea after being introduced in 2009
  • A recent survey of 1,001 people in South Korea by Gallup Korea shows the younger generation between 18-29 is using the iPhone more than Samsung-branded smartphones
  • Samsung’s market share is still dominant, but Apple is slowly making ground in the country

Apple’s presence in South Korea has been slowly growing since it was first introduced in 2009. Although the company has yet to command a majority market share, a recent survey by Gallup Korea reveals Apple is beginning to make progress in the country. The survey of 1,001 people in South Korea showed that the younger generation between 18-29 is using the iPhone more than Samsung-branded smartphones, with Apple holding a strong 60% of the market share.

For the 30-39 age bracket, Samsung remains the dominant choice holding 56% of the market, while Apple takes in 41%. The numbers keep increasing for Samsung in the older age brackets, with 78% of 40-49 year olds choosing Samsung, and only 10% opting for Apple. Samsung’s market share keeps increasing with 80% of 50-59 year olds choosing Samsung, and only 6% for Apple.

But the numbers start to slip for Samsung in age brackets 70 and up. In that demographic, Samsung has just 71% of the market, while Apple is clinging on to 1%. Meanwhile, LG comes out of nowhere and secures 20% of the senior citizen market.

It’s clear that Apple’s presence in South Korea is slowly growing, and only time will tell if that trend continues into the future.

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