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Comparing Apple Music and Apple TV+ Usage Across Age Groups

  • Apple Music and Apple TV+ are two of the most widely used Apple services
  • CIRP’s report examines customer usage patterns of these services across different age groups
  • Apple Music is more popular among younger customers, while Apple TV+ remains relatively consistent across age groups
  • The highest adoption of Apple Music is found among users aged 35-44

Apple Music and Apple TV+ are both important parts of the Apple ecosystem, contributing economically and fostering customer loyalty. According to the report from Consumer Intelligence Research Partners (CIRP), Apple Music is the more widely used of the two services, especially among younger users, while Apple TV+ remains relatively consistent across different age groups.

The highest adoption of Apple Music is observed among users aged 35-44. These tech-savvy consumers typically find Apple Music to be a convenient solution, as they were part of the iTunes generation. The youngest iPhone users, who are likely more avid music streamers, also exhibit strong usage of Apple Music, but have also embraced alternative platforms such as Spotify and TikTok.

In contrast to streaming music services, streaming video platforms tend to complement each other, and customers often subscribe to multiple services. Apple TV+ demonstrates a relatively even distribution across different age groups, resulting in more consistent penetration patterns. Apple TV+ usage reaches its peak among users aged 35-44 years, at 43%, and varies from 21% to 43% across different age groups. Apple Music usage, on the other hand, ranges from 10% to 54% across age groups.

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