- Apple has launched a new campaign to promote Apple Pay in the US and UK.
- The campaign encourages users to use Apple Pay for a more secure and private transaction.
- The campaign includes a Digital Out-Of-Home experience, new video advertisements, and content creators on TikTok.
Apple has launched a new campaign for Apple Pay in the US and UK, titled “Pay the Apple Way.” The campaign is meant to encourage users to use Apple Pay for their transactions instead of a large wallet or exposing card numbers. The campaign includes a Digital Out-Of-Home experience in London, Birmingham, Manchester, Atlanta, and Dallas. It also includes a series of new video advertisements and content creators on TikTok.
Apple Pay is more secure and private than other methods of payment, as it uses the same level of protection as users already receive for their data. By using Apple Pay, users can also avoid the complexity of juggling multiple cards and can rely on a simpler, more convenient option.
The campaign is led by Product Comparison Expert Malcolm Owen, who has written about tech since 2012. He has experience with Electronista and MacNN, and in his spare time he pursues photography and magic tricks. He has also written for AppleInsider.
This campaign is Apple’s effort to make Apple Pay the go-to payment option for their users. The company is hoping that by introducing the campaign and its many components, more people will turn to Apple Pay for their transactions.
