- Apple is migrating the iTunes Movie Trailers app to a built-in feature within the TV app.
- A new “Movie & TV Trailers” section has been added to the TV app.
- The transition is in the early stages, and once complete, the standalone iTunes Movie Trailers app and web version will no longer be supported.
Apple is officially marking the end of an era by migrating the iTunes Movie Trailers app, first released in 2011, to being a built-in feature of the TV app. Users on Reddit noticed that a banner had started appearing within the iPhone and iPad versions of the iTunes Movies Trailers apps, which reads “Apple TV app is the new home of iTunes Movie Trailers.” With that change, Apple has now started rolling out a new “Movie & TV Trailers” section to the TV app on Apple TV. The section is located in the “Store” interface of the TV app and offers a tiled interface of trailers for the latest releases available to watch.
The transition from the iTunes Movie Trailers app to the TV app is in the very, very early stages. On iPhone and iPad, tapping the banner in the original iTunes Movies Trailers app doesn’t actually do anything yet. Once the transition is complete, Apple will no longer support the standalone app or the web version of the iTunes Movie Trailers app.
It’s nice to see that Apple is committed to offering a dedicated interface for browsing trailers, even if it’s not separated into its own app. We expect that this will change over time, as Apple continues to update the TV app with new features.
