- Apple expected to announce iPhone 15 next month
- Analyst Jeff Pu believes Apple is cutting production of new phones
- Supply issues and higher expected price could be behind the cut
Apple is expected to announce iPhone 15 next month, but analyst Jeff Pu believes that the company is already cutting production of the new phones. In a note sent to investors, Pu mentions that Apple is expected to build 77 million iPhone 15 units by the end of the year, which is lower than the company’s previous estimates of 83 million units.
According to the analyst, there are two main reasons behind this decrease. The first is supply issues that could affect the mass production of the iPhone 15, specifically mentioning Sony’s camera sensors, the new titanium frame for the Pro models, and the new display with thinner bezels. The second is demand concerns due to the expected higher price of the iPhone 15 Pro and iPhone 15 Pro Max.
Apple’s CEO Tim Cook has already confirmed that the company has been selling fewer iPhones in the US, its main market, despite achieving better results in some other regions. This could be attributed to the higher expected prices for the iPhone 15.
For the upcoming iPhone 16 Pro models, which should be introduced in late 2024, Apple is rumored to be negotiating Wi-Fi 7 chips, a new 48-megapixel ultra-wide lens, and updated Bluetooth and Ultra Wideband chips with its suppliers.
